I recently helped Jotham Porzio put together this video for the Air Jordan 2012 release. Most of the inspiration came from the (to put it plainly) confused reactions and commentary attributed to the early previews of the shoe. Initial reviews for the AJ 2012 indicate that it is one of the best performing Jordan sneakers to date; however, it seems that many people are still having trouble getting over the shoe's aesthetics and grasping the modular assembly system. To the Jordan 3 fan, the 2012 might be alien. In this sense, the "System of Flight" wasn't necessarily representative of jets and airplanes to us, instead evoking images of more futuristic transportation systems, and even UFOs.
Jotham did a great job with the visuals, using a shockingly minimal amount of computer-generated assistance. Arthur C. Clarke added the finishing touches.
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